East meets West in Paris for a industry conference

[MaggieMayJay]

I think this sounds kind of cool, a networking/media con. As a music business person do you think attending something like this would be worth the cost?
Here's the press release:
Music media and marketing company MusicDish LLC announced that its Asian brand MusicDish*China would sponsor this year's China Connect conference at the Centre Culturel de Chine (Chinese Cultural Center) in Paris on March 22-23, 2012. China Connect is the one and only destination in Europe to connect western based professionals with their colleagues in China specializing in marketing, digital, social media and mobile solutions. "Luxury brands and entertainment go hand-in-hand in China, much more so than in the West," noted MusicDish*China founder Eric de Fontenay. "As a music company focused on China's rising music and social media sectors, China Connect provides an ideal platform to reach both luxury brand and digital marketing decision makers." In addition to major conferences such as Music Matters (singapore), MusicDish*China has worked with major Chinese festivals, including Midi, JZ Shanghai and INTRO Beijing. Most recently, MusicChina worked on 'Made in Taiwan' shows featuring Taiwanese award-winning rock band Mayday at Midem and Paris' Divan du Monde. After TENCENT and JIEPANG in 2011 (Best Of: China Connect – PARIS, March 22-23, 2012| MEDIA/VIDEO), YOUKU and SINA have confirmed their participation for the 2nd edition, along with such brands as Philips, Adidas, Waterman&Parker, Elle, ZenithOptimedia among others. Over 20 speakers from China and Europe will gather to highlight western (luxury) advertisers crucial marketing stakes as well as share key learnings, trends, and tips to better understand, reach and engage with the ever more savvy, connected and on-the-go Chinese consumers. Main topics include * Evaluate China E and M-commerce huge opportunities for your brands
 * Understand Design and brand building conventions : how to bring brands to life in China * Explore Chinese Youth Culture and Entertainment. Listen to the voice of luxury brands In attending China Connect, you'll have the unique opportunity to network with leading Chinese marketing and internet professionals, and Luxury, FMCG, Services, media, communication, digital and mobile players based in Europe, looking for the latest updates, in depth findings, vision and guidelines to develop their business in the world fastest-moving internet industry